Flurry+-+Mobile+Analytics

=Flurry - Mobile Analytics = toc

 Flurry Analytics, developed by co-founders, Sean Byrnes and Dan Scholnick, was launched in San Francisco on September 29, 2008 claiming to be the “first free, cross-platform mobile application analytics solution for Android, iPhone and Java ME.” The eventual plan is to be a freemium service, where users can access much of the program’s functions at no charge and upgrade to premium packages as desired. This cross-platform mobile analytics software is designed to help mobile app developers find loyal customers, track real time app usage, monitor usage behaviors, and make advertising decisions. Apps developed with Flurry will have a small agent, about 10kb, inserted into the app’s code. For most apps this is about 10% of the overall app’s size. Over 50,000 developers have Flurry for over 100,000 apps. Any library or information professional who is developing an app for his/her organization can benefit from tracking the usage analytics.

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Competitor - Localytics
Localytics is another version of mobile analytics. Localytics was founded by Raj Aggarwal in Cambridge, Massachusetts. The mobile analytics service for Android, BlackBerry and iPhone apps was launched on March of 2009. The Enterprise version was released in April 2010. Localytics is available in pay as go pricing at three levels. Enterprise is for large scale developers with multiple apps and is the most expensive at $895 per month for all apps. The Premium package, for serious app developers, is $95 per app per month. The Community, or free, package is suitable for personal app developers and hobbyists. Localytics was originally based on a MySQL server and added Vertica Analytic Database on the Cloud when its data needs grew. The available features include the ability to track device information and app performance such as conversions, engagement, platform, location, mobile operators, network access type and custom event tracking. Additional monitoring features can be added quickly with minor coding. National Geographic, The Wall Street Journal, and the New York Post are among Localytics’ customer base. media type="custom" key="11378488"

Library Science Connection
There current trend towards the mobilization of online services has not bypassed the Library science Industry. As more organizations are moving to create apps for their services, tracking the usage of these apps is an integral part of the process.

**References**
Clark, M. (2008, September 28). Flurry keeps score in iPhone vs. Android app battle

CrunchBase. (2011). Flurry. Retrieved fromhttp://www.crunchbase.com/company/flurry//

//CrunchBase. (2011). Localytics. Retrieved from http://www.crunchbase.com/company/localytics // //Mickey, B. (2010). Measuring your app usage. //Folio: The Magazine For Magazine Management//, 39(6), 26//

//Flurry.(2011). About us. Retrieved from http://www.flurry.com/about-us/index.html //

//Flurry.(2011). Flurry analytics. Retrieved from http://www.flurry.com/product/analytics/index.html //

//<span style="font-family: Verdana,Geneva,sans-serif;">(2011). Localytics: A very powerful app analytics platform. //Siliconindia//, 14(5), 25. Retrieved from Business Source Premier.//

//<span style="font-family: Verdana,Geneva,sans-serif;">(2009). Localytics lets iPhone, Android and Blackberry app developers glean deep customer insights in real-time with Vertica. //Biotech Week //p.3230. Retrieved from Academic OneFile.//

//<span style="font-family: Verdana,Geneva,sans-serif;">(2011). 26% of mobile application users are fickle -- or loyal. //Business Wire// (English). Retrieved from Regional Business News.