Color+eInk

= Color eInk = toc eInk, short for Electrophoretic Ink is the proprietary name for a thin, flexible, electronic device that has paper-like appearance, low power consumption, and high contrast. It consists of millions of microcapsules that contain positively charged white particles and negatively charged black particles that are suspended in a clear fluid. When an electrical field is applied to the microcapsules, they become visible to the human eye and the surface appears in a variety of colors due to a colored filter overlay on top of the screen. A display that uses eInk is composed of plastic film that is coated with the microcapsules that is in turn laminated to a layer of circuitry. The circuitry is controlled by a display driver that allows the display to show a variety of text and images. The laminated display can be applied to glass, plastic, fabric and even paper. Color eInk is the latest advance in ultralight, ultraflexible displays. It is viewed by many as the last obstacle that needed to be overcome in the development of ereaders as until recently; ereaders did not possess color display capability. The ability of ereaders to now display materials in color will only add to their increasing popularity among readers. One of the primary advantages of eInk displays is that they reflect light rather than emit it. This allows them to be readable in direct sunlight.



Why Does it Matter?
Currently, the most common use for eInk displays is in ereaders. This is an important technological advance because it is completely changing the way that readers access the written word. It will eventually change the way that information is published. As ereaders become commonplace, it will become less and less profitable to produce books through mass printing. Amazon currently offers a direct to Kindle publish option through its Kindle store that is just the beginning of the shift from paper to electronic publishing. The fact that ereader screens are readable in direct sunlight makes them as readable as traditional books and has eliminated the last major complaint of many readers who were, until recently, reluctant to make the switch. As the way that readers access information changes, so must the way that information centers archive and circulate the information they house.

Examples
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**References**
Bonsor, Kevin. (11 October 2000). //How Electronic Ink Works.// Retrieved from http://electronics.howstuffworks.com/gadgets/high-tech-gadgets/e-ink.htm

Coldewey, D. (2010, November 09). //E ink's color "triton" e-paper screens make their debut//. Retrieved from http://techcrunch.com/2010/11/09/e-inks-color-triton-e-paper-screens-make-their-debut/

eInk Corporation. (2010). //E ink triton imaging film//. Retrieved from http://www.eink.com/display_products_triton.html

eInk Corporation. (Producer). (2009).//E ink shows off triton colour epaper//. [Web Video]. Retrieved from http://www.youtube.com/watch?v=DJvN29076E0