Google+Image+Search

= Google Image Search = toc Google Image Search uses visual search technology to enable searching for images with images.

Search by Image and Google Goggles
On images.google.com, users can upload a photo, take a photo with a webcam, or enter an image’s URL. On the Google Search app, users can search using images from their device’s camera. All methods return image results that are visually similar to the original image. Searching by image currently relies heavily on metadata to return relevant results. Barcodes and QR codes are two of the more common examples of images that work well with visual search technology. Images of artwork also return relevant results because they often have metadata attached like creator, title, and other identifying information. The search technology needs this textual data to supplement the visual data, which is not specific enough on its own. The more metadata an image has, the better suited it is for visual searches.

Potential Uses
Visual searching is a new technology, and still does not work well with images of people, animals, food, and many other objects. Google still has managed to make use out of Google Goggles and Search by Image. Text translation is one helpful feature: simply take a picture of the text and get an instant translation. The company also promotes the use of advertising text and logos to return Google Goggle results with product information, featured news, or anything else targeted directly at the consumer. Image-based marketing on mobile devices reaches many different demographics, says Google, and is a cutting edge technology that businesses should begin adapting to now. On a less serious note, Google Goggles can now solve any Sudoku puzzle you snap a photo of. Google hopes to achieve similar success in the future, perhaps with chess capabilities that can predict the next move. Plant identification is another feature Google Goggles may see someday: this function would presumably take advantage of metadata to aid searching, since botanical information is readily available.

See a short demonstration of the marketing possibilities of Google Goggles:

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**References**
//Google goggles //. (2011). Retrieved from http://www.google.com/mobile/goggles

//Google Goggles //. (2009). [Web Video]. Retrieved from []

//Google Goggles experiment video //. (2010). [Web Video]. Retrieved from [|http://www.youtube.com/watch?v=b] [|q-hXD33vXs]

//Search by image //. (2011). Retrieved from http://images.google.com/support/bin/answer.py?answer=1325808&p=searchbyimagetooltip