Mobile+Tagging

= Mobile Tagging = toc Mobile tagging is the creation and use of 2D barcodes that enable users to access information that is "tagged" to the bar code. The barcodes are about 1" square and can be printed in black and white or color. Some are even designed to make pictures of something related to the tag. Currently, there are two types of 2D barcode in use; the QR code and the Microsoft Tag. QR codes are black or black and red while Microsoft Tags are black, magenta and yellow and can be designed to look like pictures. To use a mobile tag, the user simply installs a tag reading application on their mobile device, takes a picture with their mobile device and is automatically redirected to the content associated with the tag. Tags can be printed on anything that is large enough to accommodate them and are used for marketing, advertising, gaming and more.

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Why Does it Matter?
For many information centers, marketing and branding is an important part of their advocacy and outreach programs. Mobile tagging presents an ideal method of delivering information to end users regarding both. It is particularly useful in that any mobile device can read tags with the installation of tag reading software and no special hardware is required to produce tags. Posters, flyers, promotions, and promotional materials can be quickly and easily tagged allowing users to scan the tags for additional information. The information center in turn is able to track the users to see who is accessing the information (see data mining). This enables information centers to tailor their programs to particular users and ultimately serve the largest segment of their patronage. Mobile tags are an inexpensive and straightforward way to promote services to patrons.

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